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Intentional Design - The World of Content Convergence According To Rahel Bailie

Registration now open for content strategy conference

Registration is now open for the STC Content Strategy Forum 2010

Consequences of not having a good content strategy

An unexpected, informal usability test shows the role of content as part of the overall user experience.

Content strategy explained: two perspectives

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

Naming the “other” type of content strategy

Can the term "product lifecycle content strategy" be used to describe strategies for critical-path product content? Discuss.

Managing Your Online Brand: A Vancouver Workshop

Attend this Vancouver workshop on promoting yourself and your career with the responsible use of social media.

How to alienate customers and drive away prospects

A content strategy anticipates the info users may need, and provides it in the best way. Here's a how-not-to example.

Treasure and the hunt: a content strategy take on user experience

If your search, or "treasure hunt," doesn't lead to the expected content "treasure," your user experience has failed due to lack of content strategy.

Favicons

Just created a favicon for my site with a Favicon Generator. Now, to figure out where it goes on my site so it will display correctly.

Want to learn about content strategy?

Content strategy presentations during 2009 - learning opportunities.

Component content management as content mashup

Using the metaphor of mash-ups, explaining component content management.

Scott Abel Live!

Notes

Using The Community

To take full advantage of all of the features of The Content Wrangler Community, complete the following tasks.

1. Complete your profile (document who you are, where you work, and what you do)
2. Upload you photo (headshot photos are best; icons are acceptable)
3. Find and join groups of interest (topic and product based groups are both welcome)
4. Add comments to interesting… Continue

Created by Scott Abel Apr 21, 2008 at 7:17am. Last updated by Scott Abel May. 9, 2008.

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Get a Free Trial of The NEW Adobe Technical Communication Suite

How Google Social Search Works

Developer Guidance: iPhone Apps Built With Adobe Flash

The Google Translator Toolkit

Google Street View, Privacy and You

Forum

Alex Masycheff

Survey on DITA Challenges

Hi All, As the interest to DITA grows, and more companies are thinking about moving to DITA, a lot of questions are beginning to arise: what tools to use for authoring, publishing, and managing DI...

Tagged: single, source, tools, systems, CMS

Started by Alex Masycheff in Miscellaneous Nov 16.

Thom Haller

Question: Leadership Effectiveness and Writing Skills 8 Replies

Hi. I'm a teacher in Washington DC who is currently working with upper management for a Fortune 500 company. I've been asked to provide research studies or articles that support the claim, "Effecti...

Tagged: leadership, writing

Started by Thom Haller in Miscellaneous. Last reply by Ivan Walsh 1 day ago.

Jill Holdaway

How do you track topic usage? 2 Replies

Outside of our content management system, we're been using an Excell spradsheet to track the client keys of topics used for different areas of product documentation. We also use it to list new or c...

Tagged: tracking, topic

Started by Jill Holdaway in Miscellaneous. Last reply by Scott Abel Nov 1.

Dorothy Hoskins

DITA Open Platform Editor 5 Replies

Has anyone tried the DITA OP Editor? http://www.dita-op.org/ -- I am interested in what you think of it.

Tagged: xml, editor, DITA

Started by Dorothy Hoskins in Technical Writing - Resources for Beginners. Last reply by Dorothy Hoskins Nov 10.

David Farbey

User documentation survey

I've just launched my latest user documentation survey which you can find at http://tiny.cc/smgkc I'd like to get feedback from people who use the user documentation that comes with gadgets and so...

Started by David Farbey in Miscellaneous Sep 10.

John T. Williams

Handheld Consoles - Beyond Games?

Has anyone started developing content other than gaming for handheld game consoles? I'm looking at my daughter's Nintendo DS, and really like the dual-screen format. For example: a how-to or inste...

Tagged: small-screen, content, mobile, devices, DS

Started by John T. Williams in Technical Writing - Resources for Beginners Sep 14.

Jenny Watson

Web analytics for tracking hits to online help pages 4 Replies

Hi I'm wondering about using a web analytics tool for tracking hits to online Webhelp topics. We want to track which context sensitive topics and other topics are being used most often so that we ...

Started by Jenny Watson in Miscellaneous. Last reply by Jenny Watson Nov 23.

Lisa A. Dix

Who does what? Writer role illustrator role 1 Reply

In your organization who creates legends (tables) for illustrations? We use Arbortext Editor for writing, Adobe Illustrator for creating graphics with a final output of png.

Tagged: roles

Started by Lisa A. Dix in Miscellaneous. Last reply by Wanda Phillips Sep 9.

Suz Patton

Integrating Google Site Search with WebWorks 5 Help

I would like to use Google Site Search to search our online help. However, I am not sure how to integrate the tool with the WebWorks 5 output. Should I use frameset.htm? If so, does that mean I hav...

Tagged: WebWorks, Google

Started by Suz Patton in Miscellaneous Aug 7.

Elliot Nedas

XTM – the spiritual successor to Idiom

The torch of advanced, Java based translation technology has not died with the sad demise of Idiom, XTM from XML-INTL has now picked up the baton and is now ready to beat all of the competition. Th...

Tagged: technology, Translation

Started by Elliot Nedas in Miscellaneous Jul 24.

Blog Posts

Pete Smith

Making music is a labour of love, making money is a by-product.

In a perfect world we would give all our music away for free and survive on touring revenue, merchandising and licensing income. Alas this is not always possible. In order to eat we have to sell a few CD’s. The good news is that much of our catalog has been released under this creative commons license http://creativecommons.org/licenses/by-nc-nd/3.0 We have made many Antiqcool songs free to download for a reason, we want you to sprea… Continue

Posted by Pete Smith on November 18, 2009 at 11:57pm

Pete Smith

Mashable Review : Free Music Monday

Antiqcool : Girl in a Room — Wistful, sad and beautifully spare track with acoustic guitar, vocals and synth.

Free Music Monday

Posted by Pete Smith on November 18, 2009 at 11:56pm

GunnerK

How Does Social Media Works To Us?

According to the RSW/US and Second Wind, most of the agencies have using social media sites like Twitter, LinkedIn and Facebook to market themselves or pursue client prospects. And the way it was presented isn't like movie reviews but with basis and over-all ac… Continue

Posted by GunnerK on November 16, 2009 at 12:45am

Scott Abel

Apple iTablet Multitouch Tablet: Will It Change Computing As We Know It?

It's expected to be the Kindle killer! And, who could think anything less. After all, Apple has sold hundreds of millions of iPods and iPhones and demand is still growing strong as the company rolls out the two popular consumer devices in nations around the globe. Our guess is a flawless design paired with unparalleled usability and advanced functionality will make existing eBook readers and tablet PCs seem like stone tablets. Speculators say we won't have to wait long, as Apple is rumored to be… Continue

Posted by Scott Abel on November 1, 2009 at 2:34pm

Rahel Anne Bailie

Talking about Content Strategy

I'll be presenting a webinar tomorrow on 3 Smart Strategies for More Profitable Content Management: Leveraging Your Corporate Content Assets in a Tight Market. It's a big-picture view of content strategy that you can use to leverage your influence with your organization. You can get more information here:
http://now.eloqua.com/es.asp?s=1251&e=218&elq=d16a89993849436d9fc965b1df74fe53

Posted by Rahel Anne Bailie on October 21, 2009 at 1:16pm

Timothy Thompson

Do Bid Boards Actually Work?

As a freelancer, I've tried out several different bid boards, mostly with minimal to no verifiable increase in helping me land writing projects. They all have their pluses and minuses. Here are a few of the major ones I've tried:

* Elance - Requires monthly payment. Competition is fierce and the ramp-up time from dismally low project bids to making a decent (if moderate) living from Elance projects is impossibly tortuous, at least for me. Sorry, spending the hours needed to set up an effective… Continue

Posted by Timothy Thompson on October 16, 2009 at 3:30pm

Sarah Coleman

Free eBook: Social Network Marketing, 12 Steps for Success

I got this one from a friend last night and read it cover to cover. This should help us all get to the next level in regards to marketing on social networks and social media.



You can download it here:
http://tinyurl.com/ybbbdo9




Posted by Sarah Coleman on October 9, 2009 at 5:40pm

Duo Consulting Web Content Management Blog

The Website Experience Nexus

When designers and marketers become too clever, or emphasize the brand without regard for audience context, usability is compromised. An optimla user experience balances usability, desirability and utility.

Marketing Challenge Tests Speed, Creativity, Collaboration

90 professional marketers gathered to test and improve their skills at the Windy City Social Marketing Challenge in Chicago.

Seeing Around Corners – 2010 Internet Prognostications

Interview: Internet issues in 2010 related to technology, net neutrality, government intervention, and the importance of "local"

JustWriteClick

Shopping for a writer on Black Friday?

Boy, do I have ideas for you if your shopping list includes a technical writer, web writer, copywriter, or content strategist. Heck, I have gift ideas for anyone interested in reading, writing, and the web. Now, you might think the first gift to buy a reader and writer is an ebook reader, but TeleRead cautions against [...]

Talkin’ ’bout a revolution at the STC Summit 2010

I don’t know if it’ll sound like a whisper, but I am excited that my proposal was accepted for the 2010 STC Summit in Dallas! Here’s what I’ll be presenting: I’m participating in a Content Strategy Progression as described on the STC Content Strategy Special Interest Group blog entry on said progression. I’ll talk about content [...]

Trip report from Non Profit Bar Camp Austin

I could only attend Non Profit Bar Camp Austin in the morning, but it was quite enjoyable. Bar Camp is definitely one of those meetings where the conversations had between the sessions can as informative as the actual sessions. I arrived and signed in and was standing in front of the board right when the orientation [...]

I'd Rather Be Writing

Why Help Authoring Tools Will Fade

I read a blog post the other day that I can’t stop thinking about. In the Myth of Single Sourcing, Michael Hiatt writes, The main issue for me is between authoring static in-house documents using single-sourcing methods before publishing, or capturing information sources dynamically after publishing from online social networks, linked data sources, and knowledge mashups. The [...]

Contingent Senior Technical Writer Opening at LDS Church’s ICS Department in Riverton, Utah

We’re looking for a contingent senior technical writer to join our User Education team, part of the LDS Church’s Information and Communications System department in Riverton, Utah. This is an opportunity to work in an agile environment with about 600+ talented IT professionals. As a member of our team, you’ll also get to work with [...]

What I’m Presenting on at the Dallas Summit

At the STC Summit in Dallas this year (May 2-5), I’ll be giving a presentation titled “Developing a Personal Voice in Audio.” I’m moving in the direction of screencasts, focusing on the audio component in this presentation. Here’s the presentation description: Narrated video tutorials — both scripted and spontaneous — are a powerful tool tech writers can [...]

White River - Technical Writing-Related Articles

Article about Confluence wiki for technical documentation ffeathers - a technical writer's blog

Excellent article on using Confluence wiki for technical documentation.

The Myth of Single-Source Authoring | Mashstream

Single-source publishing lacks purpose in today’s world of information turnover and the dynamic nature of the Web 2.0 moving to Web 3.0 landscape, says this interesting take on the subject.

James Michelson on Marketing Content

December Cross Media Webinars

The experts at JFM will present two free PURL and cross media webinars: "How to Sell Cross Media Marketing" James Michelson, an industry recognized leader in Cross Media will be giving webinars to discuss strategy and sales. Tuesday, December 08th...

You can’t trickle market a trickle (and make money)

You can’t trickle market a trickle and make money. The real cost of email marketing, continued.

Google Social Search

 
 

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The Rockley Blog

Are you having trouble booking your room for Intelligent Content?

Alas, you’re not the only one. We know some of you are having problems booking rooms at the Parker via the web. We’re sorry, and are working with the Parker to get the problem fixed. In the meantime, we’ve arranged for someone at the Parker to personally reserve your room. Contact Kayla Fontes, kfontes@theparkerpalmsprings.com who will personally [...]

James Michelson Webinar on Cross Media

We love to see our presenters busy. Not only is James presenting at our Intelligent Content 2010 conference (on Using & Reusing Intelligent Content for Cross Media Marketing), he’s got his own webinars going on in November and December. Get a feel for the quality of information that James will be providing in February at the conference [...]

Intelligent Content 2010 roars into its second successful year!

Intelligent Content 2010 is in its second successful year. We have brought together a dynamic group of speakers to share their insights, case studies and solid suggestions for success. Who should attend Experiencing problems getting the right content in the right format out the door in a way that engages your customer? Tired of slogging away with [...]

Webinar – Bring Structure to Unstructured Content – How DITA Affects Content and Translation Management

Wednesday, September 23, 2009 at 12:00pm ET / 9:00am PT Join Ann for a one hour webinar as she explains how DITA brings structure to content and how it can have a positive impact on content and translation management efforts. Too often content globalization is isolated from content creation and the relationship between content contributors and [...]

The Moon Landing – a pivotal point in my life

Today’s anniversary of the moon landing brought back many memories and it made me realize how pivotal it was to my life. As an early science fiction fan, I read my first SF at 6. The space program and in particular the moon landing captured my attention. I watched every second of the moon landing. That [...]

Webinar – Content Management in a Down Economy

In conjunction with the STC, Ann Rockley will be presenting a webinar entitled “Content Management in a Down Economy”, on Wednesday July 8th at 1:00 pm ET. Component Content Management has a proven track record in cost savings. However, in a tough economy it is hard to make the case for content management. This session looks [...]

Really Strategies Acquires DocZone.com

Today Really Strategies announced the acquisition of DocZone.com. Really Strategies’ RSuite is an XML-based content management system aimed at publishing and media companies. DocZone.Com is best known for its SaaS-based DITA solution for technical publishing. At first glance this seems like a very odd match. Really Strategies has largely been focused on publishing and media [...]

SDL Acquires XyEnterprise

SDL announced today that is acquiring XyEnterprise. The XyEnterprise product suite will complement SDL Trisoft. The acquisition of XyEnterprise was not a surprise, with this economy this is one of the products we had identified as ripe for acquisition, but it was a bit of a surprise to hear that it was SDL. SDL Trisoft and [...]

DITA 101 is here!

There is often a lot of confusion around what DITA really is. Is it a technology? A format? A product? A process? All or any of these things? We’ve written DITA 101 to answer these questions and more. More and more companies are either adopting DITA or thinking about adopting it, yet surprisingly, there are very [...]

XML and Marketing Materials

Use of XML for content has tended to be the job of technical communicators. Not so any more. This article illustrates the use of XML, structured content and reuse in marketing materials. For more information read my article XML and Marketing Materials in Quark’s newsletter The Dynamic Publisher. var sc_project=2956907; var sc_invisible=0; var sc_partition=26; var [...]

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