Scott Frangos

Using Online Video? How do you produce it?

Hi -

I've been writing a series about online video techniques, services, software online, and methods of producing it, and am interested in your thoughts? Do you do it in-house, or subcontract it out? Do you take advantage of the latest technologies to cut costs?

I look forward to your discussion. If you are interested in having your online video production team reviewed, stop by and leave a link to your work in the comments at the:
Video Marketing Article Series

Yours -
Scott

Tags: camera, marketing, online, production, video

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We have just started doing this in-house. We shoot the video with our Sony HDR-HC3 video camera. I edit and product the video using Sony Vegas software. We are launching this soon and I'll post a link when available.

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Hi Brian -- Good. Looking forward to seeing it. I am certain that this is a big part of future work for us content wranglers. - Scott

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I use Adobe Captivate. I shoot our software, screen by screen, and then record audio, slide by slide. It is slow and methodical, but the results are quite nice. (Any of the "Video" links on this page: http://learn.pcc.com/)

IMHO, for software demonstrations and training, subcontracting doesn't makes sense. Learning a tool like Captivate doesn't take that long. People tend to make things more complicated than they need to be...

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We're just buying a camera to start shooting video, both for training and Web projects.

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I do all of my video myself. But my videos are generally screencasts demonstrating how to use software so it's not very complicated and doesn't require any real directing. I use Camtasia Studio to edit the video, add zooms, callouts and captions and then upload the final video to YouTube for embedding on my web site.

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